On June 15, Yili Group was recognized as one of the five most valuable food and beverage brands by Kantar BrandZ, the highest ranking achieved by the world’s dairy producers.
Amid the challenges presented by Covid-19, the Asian giant has continued to follow its consumer-oriented strategies and kept actively improving its products and services in response to feedback from consumers. The company has also strived to explore sustainable pathways to realize green and carbon-neutral development.
Innovation for consumers
Aiming to fulfill consumers’ health demands, through a decade of rigorous experiments, Yili discovered a series of probiotic strains such as bifidobacterium lactis BL-99, which has been incorporated into Yixiao BL-99 Yogurt, Cute Star Yogurt for Children, Yixiaosheng Yogurt Block and Xujinhuan Ice Cream.
Enhancing its efficiency in developing innovative products has helped the company to win greater recognition from consumers and achieve remarkable business success. According to its latest financial statement, Yili had an annual turnover of RMB 110.595 billion and became Asia’s first dairy producer to exceed RMB 100 billion in annual revenue.
In the Top 10 Most Valuable Dairy Brands 2021 released by BrandFinance, the world’s leading independent brand evalsuation consultancy, Yili was ranked once again as the world’s most valuable brand in the industry. With a penetration ratio of 92.2% and consumer reach points (CRPs) approaching 1.3 billion, Yili has been ranked as the most preferred FMCG brand for multiple years in a row, according to the Asia Brand Footprint Report 2021 released by Kantar Worldpanel.
Exploring sustainable pathways for development
While leading the industry with its business performance, Yili is also building itself into a social enterprise to help drive sustainable development throughout the industry.
In 2022, Yili took the lead in China’s food industry by launching its Plan For A Net-Zero Carbon Future and Roadmap to A Net-Zero Carbon Future, showing its commitment to achieving industrial chain-wide carbon neutrality before 2050.
Yili now has the first net-zero carbon factory in China’s food industry, as well as the first net-zero carbon milk, yogurt, milk powder and ice cream in the country.
Pursuit of win-win growth
By advancing the development of its global network at a faster pace, Yili is furthering its global industrial layout, integrating resources worldwide and establishing closer ties with its international partners. The company is also taking pro-active measures aimed at building a dairy industry cluster to enable it to pursue win-win cooperation with its partners throughout the entire industry chain, based upon cutting-edge technologies, targeted management, and strong financial advantages.
To date, Yili has joined hands with partners in 39 countries across six continents, becoming a driving force behind the push to realize the dream of “World Integrally Sharing Health”.